Mia Dumont - Blog d'une consultante du Superflu...

Mia Dumont – Blog d'une consultante du Superflu…

« Les Fées Pâtissières » à Paris

Je suis gourmande et je l’assume.

J’ai de la volonté, à savoir que je n’achète pas de gâteaux pour ne pas me tenter et je cours devant une pâtisserie qui se déshabille devant mes yeux éblouis.  Mais là, je vais éviter la rue Rambuteau pour ne pas succomber, c’est certain.

Délicieusement baptisé les Fées Pâtissières, ce nouveau spot gourmand a été conçu par Sarah Harb, Déborah Levy et Eddie Benghanem. Passionnées de gâteaux depuis leur plus jeune âge, Sarah et Déborah ont tout d’abord suivi des études financières assez poussées avant de réaliser leur rêve d’enfance : ouvrir une féerique pâtisserie qui leur ressemble à 100%. Pour ce faire, elles se sont associées à l’un des pâtissiers les plus doués et talentueux de sa génération : Eddie Benghanem. Après être passé par diverses belles maisons et avoir dirigé l’offre pâtissière du prestigieux hôtel Ritz, ce Mozart de la pâtisserie intègre le Trianon à Versailles en 2008 où il officie depuis. Lorsqu’il rencontre nos deux fées pâtissières, le coup foudre sucré est immédiat. Ensemble, ils décident de créer une très belle et délicieuse collection de pâtisseries. Résultat d’intenses brainstorming et autre crash test en pagaille, une petite dizaine de mini-gâteaux qui revisitent les classiques de la pâtisserie française (Paris Brest, Saint Honoré, Opéra, Religieuse, Baba au Rhum ou tarte au citron), mais aussi avec quelques créations plus régressives (pâte à tartiner ou bonbon à la fraise). Si leurs réalisations sont extrêmement savoureuses, elles possèdent aussi une esthétique visuelle très poussée et une finition parfaite, un véritable exploit avec des gâteaux d’une si petite taille.

Je vous laisse juger du dégât qu’un Fraisier, un St-Honoré et un Opéra peuvent faire sur une volonté, si forte soit-elle, après quelques bouchées prises en flagrant délit.

Ah Paris!  Toujours chargée de plaisirs salées-sucrées lorsque je ne suis pas au repos, j’y courrai dès que j’aurai une minute, entre deux spectacles.   Il paraît que c’est très bon pour soigner la mélancolie.

Moralité:  les meilleurs onguents viennent dans les petits pots disait-on au Second Empire.

Je vous souris du haut de mon mètre soixante…

Éclairs de génie

L’ Éclair de Génie
14 rue Pavée, 75004
Metro: St. Paul

A piece of cake

Cakes are soft, sweet, and full of yummy ingredients like; flour, shortening, eggs, sugar, etc. Unlike the regular round/square shaped cakes that have been around for centuries, we decided to focus on cakes that went above and beyond of what’s expected. Today for your inspiration we managed to locate clever, cool, and inventive cakes that focused on the attention to detail. Which in this case, are impressive carb friendly masterpieces that will make you question your diet. We hope you get disturbingly hungry (insert evil cartoon character laugh here). Enjoy!

Fun Fruits: menum-menum

Fruit Figures

Brilliant add campaign done by Scholz&Friends to promote bio fruits for kids, as an enhencement for them to eat more fresh fruits.
Voici cette excellente campagne print réalisée par l’agence Scholz & Friends pour la chaine de supermarchés biologiques frais « Fresh`N´Friends ». Une mise en scène des fruits de manière originale pour attirer les familles et les enfants à acheter de la nourriture saine et biologique.

Patricia Wells on Paris and food

Here is an interesting interview of her done by EYE PREFER PARIS Blog.
Eye Prefer Paris:Parisian of the Month: Patricia Wells

Parisian of the Month: Patricia Wells
Posted: 21 Jun 2012 03:05 AM PDT

I am thrilled to have Patricia Wells for my Parisian of the Month. My first book I ever bought about Paris was her original Food Lover’s Guide to Paris in 1984. We met for our interview at Comme la Maison, my favorite place for hot chocolate in Paris, and I was gleeful that I could share with her a place even she didn’t know about.

Where were you born and where did you grow up?
I was born in Milwaukee, Wisconsin on November 5, 1946 (9 months to the day my father was released from the Army in World War II).

When and why did you move to Paris?
My husband Walter and I moved to Paris in January 1980. Walter was an assistant national editor at the New York Times and I was a food reporter. He was offered a job to come to Paris as a deputy editor at the International Herald Tribune. We thought it would be for two years, and I good idea for my career.

How did your interest in food start?
I grew up with always fresh, homemade food. My mother was Italian and always made her own pizzas, bread, pastries, lots and lots of cookies, she preserved everything. I guess that I grew up feeling that fresh food would always be part of my life.

What are some of the biggest differences in the Paris food world from when you first moved here in 1980 and now, both positive and negative?
Positive: Restaurants open 7 days a week; young chefs in outer arrondissements offering original food at reasonable prices; a less formal aire.

Negative: Too much chi-chi on young chefs from bloggers, etc, when in fact a lot of it is not totally original or spectacular; the loss of the brasseries which are now almost all pretty bad; too much media attention that turns chefs into stars overnight.

Rather than asking you what are your favorite restaurants, I want to know which restaurants offer the best value in both expensive and inexpensive categories?
Best value in inexpensive:
La Table Eugene

Best value expensive:
Guy Savoy (lunch)
Astrance (lunch)

Which “hot” restaurants are overrated and tell us why?

Frenchie and Arpege.

At Frenchie, after reserving weeks and weeks in advance at Frenchie, I had the very same meal in June and December, smoked mackerel and sweetbreads. Not that I have anything against either but I don’t consider this the epitome of  « fresh, local, seasonal. » Also the service is horrible and at night so dark you have no idea what you are eating.

At Arpege, I have been « back and forth » with Alain Passard and his food, and is embrace of vegetables. What « broke the camel’s back » on a visit in July, when tomatoes and all summer vegetables were in full swing, I suffered a lunch that was mostly carrots, beets, turnips, and onions. Inauthentic I say.

What was it like working with Joel Robuchon on the cookbook you wrote with him?
It was heaven. For years I would walk from my apartment on Rue Daru in the 8th to his restaurant Jamin in the 16th, about a 30-minute walk. I would spend the morning with my notebook and pen, lots of questions, chefs ready to answer anything. When we got to working on a recipe for the book, they would weigh and measure everything, we would discuss, they would prepare it. But more than that was the ambience of the kitchen, the rapport of the chefs, the feeling that they and Joel were at the top of their craft. Always humility, always.

You sent me you new app., an updated version of your book The Food Lover’s Guide to Paris and I love it. Please tell us the details about it and how you developed it.
I had decided long ago not to update the book The Food Lover’s Guide to Paris since I had done 4 updates and that seemed like enough. But one day my husband Walter suggested I update it as an app. That seemed like the most perfert format for an app so I jumped in head first. I worked on it for 14 months, visiting and revisiting every old and new address and it was a joy. And we are getting great  response.

Your cooking classes have become one of your most successful ventures. How did you come up with the idea to start them and share with us what the experience has been like?
I began cooking classes in Provence in 1995 and in Paris in 1997. It was an experiment, to see how people would respond and how I would like doing it. It’s been great. It is fabulous to share my experience, knowledge, and surroundings with students. We have a fabulous time and it is wonderful to know we have this huge group of friends around the world that we would not have otherwise.

If there is one person living or dead you could cook dinner for, who would it be and what would the menu be? Would it be in your Paris apartment or your house in Provence?
I would like to mostly cook for nonfood people, like actor Matt Damon, singers Jane Monheit and Stacey Kent, and of course Barack Obama and Bill Clinton. We would eat in Provence, at Chanteduc, either under the oak tree or beneath the pergola.

Are you working on a new cookbook or anything new related to food?
Yes my next book has the working title of Cooking with Patricia: Lifestyle Lessons from My Two French Kitchens. It’s a gorgeous work based on cooking classes in two places, with lots of workable recipes, beautiful photos, and tons of tips.

What do you prefer about Paris?
Its beauty, beauty, beauty!


Click here to download her Food Lover’s Guide app.

P.S. Her book on Paris Bistrots is very good!  She truely is a foodista, in the grand Julia Child tradition.


From Eye Prefer Paris blog:

« In the Paris patisserie wars, upscale, boutique-like patisseries battle to stay on top and outdo each other with their extravagant confectionary concoctions. Even a simple strawberry tart can be reconfigured in a whole new way that makes it sexy and exciting, as I experienced last week at Fauchon.

On Fridays and Saturdays for the month of June, Fauchon has set up a strawberry tart stand where you can customize your tart. In total there are 27 variations on the theme and here is how it is broken up:

3 types of strawberries: Mara de bois (large wild strawberries), Fraise de bois (small wild strawberries), and Gariguette.

3 types of crusts: pate sable, sweet crunchy, and caramelized millefeuille

3 cream fillings: nougat, pistachio, lemon

3 sizes: individual, 4 people, and 6-8 people

You choose one for each category and voila! you have your perfect, personalized tart.

I chose the individual tart (although I would have had no problem polishing off the 4 person serving in a nano-second) with the pate sucre, the delicate, tiny fraise des bois, and the pistachio cream. I watched in fascination as the pastry chef skillfully prepared my tart. He took a pastry bag and effortlessly filled my tart, whizzing to and fro with the pistachio cream. He carefully arranged the fraise des bois on top of the cream and packed it in a Fauchon shocking pink box to go. It was gorgeous!

I live about 20 minutes from Fauchon, so it was 20 minutes of pure agony waiting to dig into my tart. Without even taking off my coat, I ravaged the pink box into shreds and dove in, mouth first. The crust was crunchy and cookie like, the strawberries tangy and pungent, and the pistachio cream subtle but flavorful. An harmonious dessert trio in perfect sync. »


26 Place de la Madeleine  75008

Open 8Am to 9PM

The tart bat is open on Fridays and Saturdays for the month of June


BUT, quality has a price.  Be ready to choke…

cup cake pub

Fille de pub je suis.

Je partage ceci, rendant à César ce qui appartient à Jeff…

Il est loin le temps des petits gâteaux VACHON !

Phéromone signe la première campagne imprimée de la boutique de cupcakes Petits Gâteaux.

L’agence s’est inspirée des grandes occasions afin de mettre en valeur les cupcakes.

«Sortir fréquemment de nos zones de confort fait partie de notre démarche d’innovation. Cette opération a représenté un défi très enrichissant pour notre équipe interactive, explique Philippe Le Roux, président de Phéromone. Que les agences se rassurent, nous ne comptons pas entrer sur ce marché et continuons de nous concentrer là où nous sommes les meilleurs, c’est-à-dire autour des projets web d’ampleur.»

Annonceur: Petits Gâteaux
Agence: Phéromone
Maison de production: Fh-Studio
Direction de création: Jeff Abracen
Direction artistique: Jeff Abracen, Diane Gosselin
Direction-conseil: Evelyne Boivin
Production: Faiçal Hajji
Photo: Glenn Moores – Fh-Studio
Stylisme culinaire: Trudy Hewer
Retouches photographiques: Marjorie Choinière
Assistance: Élodie Lamure

par Cendra François-Percy, Éditions Infopresse
La Boutique est située 783 Ave Mont-Royal à Montréal.
Ce sujet me ramène plusieurs années en arrière…
Jos Louis et Mae West perdant de la vitesse, je salue la compagnie fondée en 1923 par Joseph-Arcade Vachon et Rose-Anna Giroux dont les « petits gâteaux Vachon » ont fait et font encore les délices des  québécois sur quelques générations,  quand les « pâtisseries françaises » n’existaient quasiment que chez Kerhulu à Québec,  réservées à quelques initiés et privilégiés dont maman et moi…


I luvvv pizza!

At the eve of another summer, thought these would inspire us all.

Have f.u.n.

Umino Seaweed Shop: designers sushis

The BBDO advertising company designed seaweeds sheets for the next generation of suchis!

Yes, you read it here.  The Nori algea sheets are laser cut for a great result.  Isn’t that the most amazing foodie news?

Entre l’oeuf et la poule/Eggs&chicks

La création est partout.  En chocolaterie et en pâtisserie aussi.  À preuve, quelques délires amusants pour Pâques.

In Paris particularly, chocolate and pastries become a form of Art.  Easter seen by various sources of pleasure.





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